By: Alejandra Legarda

Coca-Cola in Mexico is the result of a combination of cultural, social, economic, and marketing factors that have been passed down through generations. The consumption of Coca-Cola in Mexico is a deeply ingrained cultural and social phenomenon. According to research, in this country, an adult can consume up to four bottles of soda per day, which amounts to 50 teaspoons of sugar per day, each teaspoon being five grams. The state of Chiapas is the place where people consume more Coca-Cola than anywhere else in the world, with an intake of 821 liters of Coca-Cola per year.

But what is it about this drink that enchants Mexicans? This is the question many people ask, and there are several reasons that explain this behavior. Here are some of the most notable factors:

Flavor: Many Mexicans prefer Coca-Cola for its taste, as it is not the same as in other countries. The formula used in Mexico is different, as it includes cane sugar instead of high-fructose corn syrup. Some consumers perceive it as tastier compared to the Coca-Cola sold in other parts of the world. Additionally, it uses carbonated water, caramel, artificial colorings, and caffeine.

Culture and Tradition: Coca-Cola has been present in Mexico since the 1980s, and its consumption has become a family tradition. It is common to see the beverage at gatherings, parties, and celebrations, where it is considered almost indispensable. Over time, Coca-Cola has been seen not only as a refreshing drink but also as an integral part of Mexican culture.

Marketing and Advertising: Coca-Cola has invested significantly in advertising in Mexico, creating campaigns that emotionally connect with consumers. Over the years, their advertisements have reinforced the association of the brand with happy moments, family traditions, and national pride, which has increased its popularity.

Accessibility and Distribution: Coca-Cola is extremely accessible in Mexico. Thanks to a highly efficient distribution network, the drink can be found in almost any store, restaurant, or market, even in the most remote communities. This constant availability has made it the preferred choice for many, especially due to its price.

Social Influence: In some communities, Coca-Cola consumption is deeply tied to social dynamics and status. Drinking Coca-Cola can be seen as a sign of modernity or belonging to a certain social class, which reinforces its consumption.

Use in Gastronomy: In some traditional Mexican recipes, Coca-Cola is a popular ingredient, used to marinate meats or add a special touch to certain dishes. This reinforces its presence not only as a beverage but also as part of Mexican cuisine.

Coca-Cola in Mexico is the result of a combination of cultural, social, economic, and marketing factors, which have made this drink more than just a soda, turning it into a symbol within Mexican society. Despite all this, some specialists are sounding the alarm about the excessive consumption of sugary drinks, which leads to health problems, noting that their intake should be occasional and in portions no larger than 240 milliliters.