When a song comes to mind, usually we go to YouTube or Spotify to listen. Streaming platforms have revolutionized the way we consume music, and have made it a very difficult for traditional record companies to turn a profit, especially those dedicated to underground genres and artists.

Beyond the success of the digital market, vinyls reminiscent of old times are on the rise again. After the collapse of the market due to the closure of shops during the pandemic, there was a growth in sales of 39.6% in physical records, according to the organization Producers of Music of Spain (Promusicae). Forty-three percent of those sales were vinyl records, with around 10.7 million euros ($12.1 million) in revenue.

In an effort to rescue the great myths of flamenco, the record label Flamenco en vinilo (Flamenco on vinyl) was born in Spain. Its sole purpose is recovering flamenco treasures that have never been released on vinyl. The label started in 2021 with Este Soy Yo by Capullo de Jerez, a singer who continues to delight fans with pure and festive sounds.

Shortly after, the second album appeared and was Entre Vareta y Canasta, the second LP by Diego El Cigala, one of the most international artists produced by the Spanish flamenco factory.

The revival is happening despite the hard times facing the industry. At a time when the saturation due to the high demand is enormous, the price of raw materials continues rising and the average citizen finds it difficult to make ends meet, collectors and lovers of the vinyl are keeping alive a business without remarkable benefits, but great sentimental value.

In the case of Flamenco en vinilo, the label has opted for a delicate treatment of sound to be able to reproduce an exquisite version on vinyl to appreciate all the nuances of flamenco art and its elaborated studio productions, which become visceral and risky on stage. In flamenco, there are no second takes, only passion and heart.

These days, the label is still working on its next album releases, which will soon be announced on its social media.

The label has opted for distribution both in Spain and internationally, so its records can be purchased on multiple online platforms and in stores around the world.