The NFL has announced Brazilian pop sensation Anitta as the headliner for the halftime show during its first-ever game in South America. On September 6, the Green Bay Packers will face off against the Philadelphia Eagles at the Corinthians Arena in São Paulo, marking the start of the 2024 NFL season.

Anitta, whose music and performances are deeply influenced by her Brazilian roots, expressed her excitement about the opportunity. "Growing up in Brazil has completely shaped my journey as an artist and, of course, as a person," Anitta said in a statement. "It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment."

Anitta's halftime performance is expected to feature a setlist of her biggest hits, and it will be broadcast live across the NFL's global feed and on local Brazilian networks. The event will also feature other prominent Brazilian artists, including pop singer Luísa Sonza, who will perform Brazil's National Anthem, and American-Brazilian singer Zeeba, who will sing the U.S. National Anthem.

The NFL has organized a three-day fan festival at Parque Villa Lobos, starting on September 6, to coincide with the game. Additionally, watch parties will be hosted throughout São Paulo. Brazilian fans can tune into the game on CazéTV, RedeTV!, ESPN Brazil, and NFL Game Pass on DAZN, while U.S. fans can catch highlights of the halftime show on NBC Peacock, with the full performance available on the NFL's official YouTube channel after the game.

Anitta’s collaboration with the NFL extends beyond her performance; a fashion line co-branded with the league will be available for purchase beginning September 1 at the NFL Shop in Morumbi Shopping and on game day at the Corinthians Arena.

"With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene," said Tim Tubito, NFL's director of events and game presentation. "We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance."