Camilla Cabello will be the new face of Victoria's Secret's Bombshell fragrance, the brand and the singer announced via her Instagram.

The Cuban-American pop star's campaign, shot by photographer Zooey Gross, will be the lingerie brand's first bilingual campaign. "I am thrilled to join Victoria's Secret in embracing the Bombshell in every woman," Cabello said in a statement.

"Bombshell is about embracing who and what you are, and celebrating that every day," the singer stated via her Instagram with a photo holding a pink flower.

Bombshell contains notes of purple passion fruit, Shangri-La peony, vanilla orchid and Italian sunshine pine for a unique floral and fruity scent. 

The Bam Bam singer was photographed by Zoey Grossman for the campaign, and exuded "vitality and confidence," according to the photographer.

Raul Martinez, Victoria's Secret Creative Director, added, "On set, Camila exuded a presence throughout the day that didn't need to be directed: her vitality and confidence shone through organically. It was a celebration of her and her personality that brought this fragrance and campaign to life."

To celebrate the collection, Victoria's Secret will also host an event in New York next week, transforming the High Line into "The Bombshell Gardens" from May 3-9. The pop-up promises to offer "fragrance bars, peony-decorated installations, customization stations and the opportunity to meet Victoria's Secret Bombshell perfumer Adriana Medina" throughout the week.